Today, prominent impact investing firm, Advantage Capital, unveiled its $4 million investment for Goodwrx. This Vegas-based company bridges the gap between hospitality workers with employers in need of workforce supplementation.
Tackling an Age-Old Labor Issue
Goodwrx’s platform isn’t just about job placements; it’s about fixing an age-long inefficiency in the hospitality labor sector. With this digital solution, employers can efficiently fill shifts, and hospitality personnel get a broader spectrum of job opportunities.
Nathan Armogan, Goodwrx’s Co-Founder & CEO, shared his perspective, stating, “Our platform’s aim is to mend a long-standing gap, connecting employers and workers in real-time for mutual benefits. This investment, backed by our partners who resonate with our vision, paves the way for nationwide expansion, opening doors for more people to secure well-paying roles.”
Since its 2021 debut, the platform has been a magnet for major national and regional entities within the Leisure, Travel, and Hospital sectors, attesting to its efficacy.
Teri Chan Palomaki, Goodwrx’s CFO, emphasized the platform’s success, noting, “We pride ourselves on achieving some of the industry’s top fill rates, becoming the go-to for businesses needing diverse talent, from cooks to front desk agents.”
A Game-Changer in Hospitality
Leah Hendricks, Senior Vice President at Advantage Capital, lauded Goodwrx’s pioneering approach. She commented, “Goodwrx is the epitome of innovation. Beyond a robust business model, they’re making waves by linking individuals with promising job avenues.”
Ivan Ignatyev, CTO of Goodwrx, reflected on the investment’s significance, “This financial boost is a catalyst for us to upgrade our platform and expedite the roll-out of new features. It’s a momentous juncture in our journey.”
The investment’s facilitation saw collaborations with the Nevada Small Business Development Center (SBDC) at UNLV, aligning with the Federal New Markets Tax Credit Program—a scheme aimed at channeling funds into businesses within underserved areas.
Albert Delgado, from UNLV’s Office of Economic Development, remarked on the alliance’s importance, “Our goal at SBDC is fostering public/private partnerships to fortify Nevada’s tech landscape. We’re thrilled to have been a bridge between Goodwrx and this investment, enhancing Las Vegas’s workforce.”
In a world where gig economy technology flourishes, there’s often a disparity in its benefits. Goodwrx is on a mission to recalibrate this balance. By championing labor empowerment and equity, the firm presents a unique shift-based model. This approach not only enhances workers’ earnings and conditions but also equips businesses to dynamically address staffing requirements.
Advantage Capital has invested $4 million in Goodwrx, a platform transforming the hospitality labor market. This Las Vegas-based tech solution connects workers and employers, promising mutual growth. With a surge in adoption and backing from key players, Goodwrx is set to redefine the future of gig economy and hospitality staffing.
Hi, I’m Oren, founder at BIGINTRO, a content strategy agency that helps B2B companies drive growth. We develop search, social, PR, and content marketing strategies tailored to business goals. I also have a dog named Milo.