Here’s a snapshot for you: Over half of hotels are operating with just 25-74% of their pre-pandemic workforce. And the aviation sector? Almost two-thirds are at half or even less of their previous workforce size. But, instead of dwelling on the challenges, industry leaders are harnessing the power of technologies like AI and cloud computing. These advancements promise not just to address labor issues but also to boost performance and give businesses a competitive edge.
The Tech Adoption Race: Airports vs. Hotels
Airports seem to be leading the tech race, with nearly all of them adopting new technologies, upgrading existing systems, or automating tasks. Hotels are catching up, but at a slightly slower pace. The difference might be due to the inherent structures of these industries. And while many are excited about the tech solutions available, some feel that the current technology still has some catching up to do.
Preparing the Workforce for a Tech-Driven Future
As we integrate more travel technology, ensuring our workforce is equipped to handle it becomes crucial. The mismatch between available skills and job requirements is a concern, especially in the hotel sector. Meanwhile, aviation leaders are focusing on redesigning roles to fit the new tech landscape. The silver lining? Most believe that as technology becomes more ingrained, these challenges will diminish. Plus, there’s a bonus: cost reduction!
The Double-Edged Sword of Technology
While technology offers numerous benefits, it’s not without challenges. Recent cyberattacks on major resorts highlight the vulnerabilities that come with tech advancements. Moreover, some hotels are simply cutting down on guest services, which might not sit well with travelers in the long run.
The Road Ahead
The travel industry is at a crossroads, balancing workforce challenges with the promises of technology. As we navigate this journey, it’s essential to remember the words of a key industry leader: “Investing in both technology and people is the way forward.”
The travel industry is turning to technology to address workforce challenges. While airports are leading in tech adoption, hotels are catching up. The focus is on enhancing both the work experience and guest experience. However, rapid tech integration has its challenges, from worker concerns to cybersecurity threats. Investing in both tech and people is crucial for a bright future.
Hi, I’m Oren, founder at BIGINTRO, a content strategy agency that helps B2B companies drive growth. We develop search, social, PR, and content marketing strategies tailored to business goals. I also have a dog named Milo.